Marketing

Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

Our team works to identify the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs and assets, and then making strategic decisions about product design, pricing, promotion and distribution*

Clients include:
H&R Block
The Choice is Yours, Inc.
Abundant Harvest/Bethany Baptist Church
Golden Globe Mortgage

PUBLIC RELATIONS

Our Public Relations Department focuses on evaluating advertising and promotional programs for compatibility with overall business efforts and goals. We observe social, economic, and political trends that might ultimately affect the client, and then make recommendations to enhance the client’s image on the basis of those trends.

The Public relations team may confer with managers to assist in producing internal company communications—such as newsletters about employee-management relations—and with financial managers to produce company reports. We assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. In addition, we assist or spearhead special events, such sponsorship, parties introducing new products, or other activities that the client supports in order to gain public attention through the press without advertising directly *

* U.S. Department of Labor